Hi, I'm Tiffany Wu!

A product designer with experience in B2B products, fintech, and design systems. I'm passionate about simplifying complex systems into intuitive solutions that bridge gaps between people and their goals. Previously @ Sovos, Plogg, Terramera.

SELECT PROJECTS

Sovos Compliance • Product Designer

Optimizing information architecture for tax exemption software

Reduced data load by 33% for CertManager by understanding user needs and displaying most relevant data.

UBC Launch Pad • Product Designer

Optimizing a meeting scheduler tool

Redesigned meeting scheduling tool for students to find time to meet quicker.

Huemon • Product Designer

Creating an end to end food subscription service

Owned the end-to-end design of a food subscription service. Managed content copy and developed design system from 0 to 1 for developer hand-off.

SELECT UXR PROJECTS

CDK Global • UX Consultant

Understanding and identifying opportunities in car buying

Provided actionable insights for CDK Global & relevant stakeholders on customer perception of car buying to increase trust.

Sovos Compliance • Product Designer

Understanding tax rules to inform tax determination revamp

Presented findings to design director and VP of product informing product strategy and roadmap of tax determination product revamp.